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Eva Andrea Michaela Muchitsch (born 29. September, 1998 in St.Veit, Kärnten), known professionally as MAE M, is an Austrian singer and songwriter. She debuted in 2022 with her single "Destructive Behaviour". 

Early life

MAE M was raised in Feldkirchen, a small town in Carinthia, Austria. Her parents exposed her to classical music from an early age and encouraged her interests in the arts through recorder, guitar, and violin lessons. In primary school she sang in the school choir, winning multiple regional awards, and participated in the schools’ musicals in leading roles. When she was 8 years old, she bought her first album, The Best Damn Thing by Avril Lavigne, which got her into pop music.

MAE M recalls singing all throughout middle- and high school, but it wasn’t until her six-month stay in Los Angeles in 2014 that being a musician became a viable career choice. Since then, her focus shifted from being just a singer to writing and composing her own music. She produced her first single in 2015 with local producer MAPH and performed it live at “Bloody Wonderland” 2016, but ultimately never released the track.

After graduating from high school and moving to Vienna, MAE M studied Songwriting at the Vienna Conservatory – later Prayner Conservatory.  During her time at the Conservatory she wrote, composed, and performed multiple songs live, the Donauinselfest being among the venues. Through her studies she met her close friend, porducer and mentor Maximilian Stöger, with whom she has been working since 2019.

Career

Destructive Behaviour

Her first single "Destructive Behaviour" was produced by Max Stöger and Christoph Hinger, and published to all platforms on 22. September, 2022. The music video, which released on the same day on youtube, was produced by ANNEX productions. She worked with director Niklas Hugo Schwärzler and director of photography Pascal Hein to bring her vision to life, creating a beautifully disturbing piece of art.

 

Welcome

 Produced by Max Stöger, MAE Ms second single "WELCOME" was officially released across all digital platforms on March 22, 2023. Despite the absence of an accompanying music video, the release features striking visual content. The photoshoot, under the creative direction of MAE M, was skillfully captured by photographer Martino Le, with hair and makeup artistry by Birgit Stöger. 

 

Yandere <3

 

A romantic at heart, MAE M debuts her latest single "YANDERE<3" on Valentinesday 2024. Produced by Michael Buchegger, mixed by Max Stöger, and mastered by Alexandr Vatagin, the track is a testament to MAE M's emotive storytelling. It is also MAE Ms first release powered by the SKE. The release is accompanied by visually stunning imagery conceptualized by MAE M and skillfully captured by photographer Lena Laban. 

 
 
 
 

HURRY!!1!

 

In continuation of her creative momentum, MAE M presents "HURRY!!1!" on April 19th 2024. Produced once again by Michael Buchegger in colaboration with Max Stöger, and skillfully mixed and mastered by Stöger, the track maintains the high standard set by the previous release. the Production of HURRY!!1! was also powered by the SKE.

Drawing inspiration from the internet horror phenomenon "stairs in the woods," the visual concept for the song is a chilling exploration brought to life by MAE M's artistic vision. Leveraging AI-generated imagery, MAE M creates a haunting atmosphere that complements the eerie allure of the track.

 
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